Women’s World Banking is the global nonprofit devoted to giving more low-income women access to the financial tools and resources they require to build security and prosperity. For more than 35 years we have worked with financial institutions to show them the benefit of investing in women as customers, and as leaders. We continue to equip these institutions with in-depth market research, with sustainable financial products and consumer education to meet women’s needs. Women are typically good clients and reinvest in their families and communities. Yet women remain an underserved market—so we equip financial institutions around the world to serve them. We perform market research to learn what financial products and information low-income women need, and develop innovative, practical ways for institutions to do business with women.
