ABS-CBN Foundation |
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Since 1989, ABS-CBN Foundation, Inc. (AFI) has been in the forefront of development programs that uniquely affect strategic sectors in the Philippines-each one with distinct goals and considerable impact. A duly registered non-stock, non-profit organization, AFI is a manifestation of ABS-CBN Broadcasting Corporation's commitment to be in the service of the Filipino people, particularly the Filipino child.
At the outset, AFI's principal concern was to address the plight of th... See moree disadvantaged while also ensuring that solicited help are properly allotted and utilized. Under the leadership of its Managing Director, Regina Paz Lopez, AFI became a more holistic organization with five flagship programs-E-Media, Bantay Bata 163, Bayan Microfinance, Sagip Kapamilya, and Bantay Kalikasan. Eventually, Bayanijuan was conceptualized to synergize these programs with the aim of rebuilding the Philippines one community at a time. E-Media, the pioneer in educational television, has produced and distributed shows such as Sine'skwela, Hirayamanawari, Math Tinik, and Epol/Apple. More than 8,000 schools all over the country have benefited from E-Media's television-assisted packages. Recently, E-Media ventured into APEX-AFI for Public School Excellence-which aims to perfect the formula for public schools in the Philippines. In 1997, AFI broke new ground when it launched Bantay Bata (Child Watch) 163, the country's first and only media-based child-caring program that offers a 24/7 hotline, home visit, rescue, legal assistance, medical assistance, educational assistance, and supplemental feeding to children. Rescued children are assured of nurturing through the Children's Village, a 2.5 hectare shelter in Bulacan. Additionally, BB163 has regional offices in Davao, Cebu, IloIlo, Zamboanga, Bicol, Negros, Puerto Princesa, and Pangasinan. Also in 1997, AFI formed the Bayan Microfinance (Community Microfinance) to provide livelihood opportunities to poor but enterprising Filipinos. Bayan Microfinance became a separate non-profit organization in 2000 and was renamed ABS-CBN Bayan Foundation, Inc. to suitably reflect the financial and non-financial services it offers. Another landmark project of AFI is Bantay Kalikasan (Nature Watch)-a media-based environmental program. Launched in 1998, it envisions a responsibly protected and preserved Philippine environment where children can live safer, healthier and more bountiful lives. Even during the early 90's, AFI has been in the forefront of disaster response in emergencies such as the Baguio earthquake and Mount Pinatubo eruption. Recognizing a need for a comprehensive program to address the needs of disaster victims, AFI formalized Sagip Kapamilya as a program in 2004. Since then, Sagip Kapamilya has extended its scope from relief assistance to include rehabilitation and disaster preparedness. In 2008, Bayanijuan (Country of Juan) was launched to fully utilize the different programs of AFI in rebuilding the Filipino communities from the ground up. Bayanijuan began its efforts in Bicol, one of the most disaster-prone regions in the Philippines. In due course, Bayanijuan extended its services to other areas such as Pampanga, Pangasinan, Camarines Sur, and Laguna. AFI's programs and services seek to uplift the way of life of the Filipino people in order to create a better world for its children. MISSION We commit to make a significant impact in the strategic areas of child care, environment, education and disaster management by leveraging the power and reach of media and partnering with concerned sectors of society. |
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