Terra Peninsular is a Mexican non-profit organization dedicated to environmental conservation in Baja California that was founded in 2001 in Ensenada by a group of conservationists and scientists concerned about protecting and conserving the natural ecosystems and wildlife of the peninsula of Baja California.

More than 17 years after its founding, Terra Peninsular has managed to position itself as one of the leading civil associations in Baja California in terms of habitat protection, adaptive management, and community engagement.

Aware that the flora, fauna and landscapes that they have in the peninsula are unique in the world and of global importance to many species, their conservation efforts have a solid scientific basis to ensure that future generations can enjoy this natural heritage.

Over the years, one of their greatest achievements has been to protect over 54 000 acres throughout the peninsula, which includes the protection of certified nature reserves, coastal wetlands and sites of importance to migratory birds. In addition, they have had a positive impact through temporary employment programs for vulnerable communities, reforestation, reintroduction of species and development of sustainable projects, among other activities.

Their logo was designed to represent a native plant of Baja California: Agave shawii. A succulent plant found only in the Pacific coast of Baja California and a representative species of the maritime succulent scrub region, a vegetation type found in the region.

Mission

Terra Peninsular conserves and protects the natural ecosystems and wildlife of the Baja California peninsula.

Vision

The natural resources of the Baja California peninsula are protected and managed for sustainable uses that are compatible with ecological processes.