Better Life Association for Comprehensive Development (BLACD) is a civic human not for profit organization that is established on 1995 in Mina Governorate. Its geographic scope is Egypt. BLACD has a board of governance formed of five members from both men and women. It has 50 full time staff and 150 volunteers; BLACD is unique in targeting marginalized people such as quarries labors, fishermen, small farmers, and women .

Since the year 2000 BLACD is adopting human rights developments based approach and integrates this approach into its policies and strategies instead of filling the needs and gaps and provide services. BLACD works to raise the awareness toward giving the rights to marginalized and deprived people. BLACD also focuses on poor people organization in informal and formal institutions and movements as well as build their capacity to get their rights and to lead and implement their own advocacy campaigns.

In 2012 BLACD could calm that it has diversified experiences in the field of human rights development based approach in the poorest communities of Upper Egypt and among civil society and governmental organizations and it has effective relationships and networks on different levels.

BLACD wishes during the period from 2013 – 2017 (duration of this strategic plan) to achieve its strategic goals.

Vision

Egyptian communities – with the focus on Upper Egypt area - enjoy their rights and positively participate in addressing their own life issues, for their` better life.

BLACD is pioneer and effective because it owns the needed systems, relations, human resources, finance and information that ensure its ability to achieve its vision.

Mission

BLACD work to empower the most marginalized and poorest people to enjoy their rights through promoting the culture of Right Based Approach in development, community organization, empowering the executive and civic institutions to play their community roles effectively and link them with policies makers and help them to lead advocacy issues and build local, regional and international networks.

BLACD's uniqueness are the many years of experiences in the field of community and rights development as well as human relief services. BLACD has strong relationships and networks with other local, regional and international individuals and organizations. BLACD has clear and written internal financial and administration systems.

BLACD working principles and values

They believe that community members have rights to enjoy not just receivers of services, they should participate in community development programs design, implementation, and evaluation.

Encourage citizen participation to enhance social coherencies

Enhance social, political and economic empowerment to communities and individuals in order to protect their basic democratic rights.

Build strong communities through enhance the surrounding environment that lead to positive change in people life.

They are committed to:

- Respect diversity that lead to human and materialistic life sustainability
- Equality, no discrimination, respect community culture and being responsible toward community benefits
- Respect diversity and invest that diversity in developing creative community interventions and programs
- Work with integrity and honesty without going into conflict of interest in our all business and networking.
- Staff are respected, work in environment that ensure equal rights
- We are esponsible, transparent, accepting accountability in all of our business
- We believe to be good citizen, build partnership and respect laws
- Respect positive competition that ensure the best quality of our activities