The African Woman and Child Feature Service (AWC) is a media-focused, non-governmental organisation (NGO) with a regional outlook and a vision of a media that enhances acceptance of diversity and gender equality for sustainable development. 

Established in 1994, we are pioneers in the field of engendering the media within eastern Africa. We focus on the interface between gender, media and development; working within and outside the media, and at national, regional and international levels. As champions of development communication, we uncover and share quality information on the gender issues affecting women, children and the rest of society. In this way we ensure that voices and issues of women and children are better represented in mainstream media. 

Vision
A media that enhances acceptance of diversity and gender equality for equitable development.

Mission
To promote diversity, gender equity, social justice and development in Africa through media, training, research and content development.

Beliefs
The beliefs on which their work is founded are:

A vibrant and inclusive media environment is crucial to equitable development and social justice.
The content and structure of the media should reflect the diversity of society.
The media is a platform for giving voice to the voiceless
For many years, women and children issues have been marginalised by the media
Research is a means of generating information, creating awareness and improving knowledge on gender
A just society has institutional frameworks and mechanisms that ensure equitable distribution of resources to women and children
Advocacy is a tool for empowering women and children.

Values
Their board and staff members share a set of core values that guide their work and decision making processes.

Integrity and quality:They value and promote integrity and quality in all the work that they do.

Working with others: They cooperate and collaborate with other organizations to enhance the work that they do.

Non-partisan: They have no political or religious affiliations, and this makes it possible to work with other diverse partners in diverse environments.

Non-discrimination: They are champions for non-discrimination and equal opportunities for men, women and children; in the workplace and in the field.

Team Work: They promote team work within the organisation, which enhance synergy and efficiency

Transparency and accountability: They value and promote transparency and accountability in all their work