In 2018, the new brand logo of the Women’s Power Fund was officially launched. The color of the logo matches our beliefs, using purple that represents intellectual women, and bright yellow that is full of vitality. The word "HER" is run by bright yellow lines, symbolizing our mission to connect the roles of women's communities at the periphery, to walk with them and support each other; our work is an important bridge connecting women and communities at the fringe. The streamlined line design highlights our philosophy of improving the social environment and dancing with women on the road to equal rights.