Launched in the year 2012, I Am The Change (IATC) is the flagship initiative of Engro Foundation, intended to pay tribute to the local change agents who have worked tirelessly to improve the living standards for Pakistan’s poorest of the poor. The initiative aims to collaborate with the corporate and the philanthropic sectors of the country and help individuals and institutions that are pioneering initiatives to improve lives across different spheres.

I Am The Change is one such story that believes that social change can only be achieved if empowered individuals focus their energies for the greater good. Through this initiative, they not only recognize that change is the need of the hour but also the fact that there are people in Pakistan who have dedicated their lives to the spirit of social development and economic stewardship. These individuals have tried to address numerous problems that have affected Pakistan- poverty, hunger, health, sanitation, education, gender equality, economic growth, reduced inequality, peace, justice and many more.

Their aim is to bring to light two categories of social change: social development by not-for-profit organizations and social enterprises that work under a sustainable business model. These organizations are trying to solve society’s issues and IATC is a platform to celebrate, support, advise and recognize them so they may be scaled up across Pakistan and impact an increasing number of lives.