The Purpose Of This Procurement Procedure Is To Select The Company That Will Provide The Services Of Development, Integration And Maintenance Of A Dxp Technology Platform (Digital Experience Platform), As Well As The Realization Of The Necessary Technological Developments That Allow The Commercialization And Prescription Of Tourist Products By The Consorci De Turisme De Barcelona To Visitors To Barcelona. The Aim Of The Migration Is, In General, To Increase Efficiency, Allowing Turisme De Barcelona To Have More Options And Increase Current Sales By Improving Conversion Ratios, Among Others. Also, The Platform Must Be More Efficient, Allowing Turisme De Barcelona To Reduce The Time It Takes To Make Changes Or Incorporate Technological Improvements And, Also, To Achieve More Efficiency Of Internal Personnel Resources, Enabling The Dedication Of More Time To Issues Related To Business And Not So Much To Management.

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